BK Beauty is a digitally-native cosmetics brand founded by former MAC Cosmetics trainer and YouTube creator Lisa J (@lisajmakeup), whose content teaches women how to use makeup in an easy and attainable way. Since starting her channel, Lisa has created hundreds of videos that have been viewed by millions of people around the world.

Lisa launched BK Beauty in 2019 after creating the perfect makeup brushes. Today, she and her growing team are actively expanding the product portfolio to include new beauty tools and makeup products that help make application effortless and inspire creativity, while celebrating beauty inside and out.

We believe that magic happens when you combine passion and purpose with business ambitions. At the heart of BK Beauty is a media powerhouse that reaches millions of viewers around the world. Our in-house creative production and media teams produce relatable content that educates audiences, while keeping people entertained and engaged.

With every purchase, a donation is made to inspire kindness.

We invite you to explore our content and products.